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2021级工商管理专业专升本培养方案


一、专业基本信息

英文名称

Business Administration

专业代码

120201K

学科门类

管理学

二年

授予学位

管理学学士

二、培养目标及特色

本专业依托首都建设和学校建筑土木类学科优势,培养德、智、体、美、劳全面发展,掌握工商管理专业基础理论、基本知识和基本技能,接受科学思维和经济管理实践训练,凸显建筑与房地产行业特色,具有较强组织管理能力、创新创业能力、继续学习能力和社会责任能力的复合创新型管理人才。

毕业生在胜任企业管理、会计和财务管理、人力资源管理、市场调查与数据分析、市场运营等工商管理相关工作的同时,还可胜任资产评估、房地产估价、项目投融资分析、项目咨询策划、资产运营管理等建筑与房地产领域相关管理工作。

三、主干学科

工商管理

四、主干课程

1.主干基础课程

创新创业管理、市场调查与数据分析、管理信息系统、商务英语、管理沟通等。

2.主干专业课程

运营管理、战略管理、房地产项目开发与策划、项目投资与融资、资产评估、房地产估价、物业管理

五、主要实践教学环节

房地产开发经营沙盘、房地产项目策划实践、数据分析技巧与应用实践、虚拟企业社会环境跨专业综合实践、企业管理实践、毕业实习、毕业论文等。

六、毕业学分要求

参照beat365中国在线体育本科学生学业修读管理规定及学士学位授予细则,修满本专业最低计划学分应达到70.5分,其中理论课程39学分,实践教学环节24学分。

七、各类课程结构比例

课程类别

课程属性

学分

学时

学分比例

通识教育课

必修

10.5

152

14.89%

选修

2

32

2.84%

大类基础课

必修

11

176

15.6%

选修

3

48

4.26%

专业核心课

必修

6

96

8.51%

专业方向课

必修

12

192

17.02%

选修

2

32

2.84%

独立实践环节

必修

24

600

34.04%

总计

70.5

1328

100%

八、教学进程表

学期

教学周

考试

实践

学期

教学周

考试

实践

1

1-16

17

18-20

2

1-16

17

18-20

3

1-8

-

9-20

4

1-16毕业设计/实习 17周答辩

九、毕业生应具备的知识及实现途径

毕业生应具备的知识

相关知识领域

实现途径(课程支撑)

社会道德知识

马克思主义、哲学、逻辑、国学、历史等人文社会科学基本理论与知识

中国近代史纲要、习近平新时代中国特色社会主义思想概论、马克思主义基本原理、四史

工商管理基础知识

经济、管理、法律、统计、财会等专业基本理论与基础知识。

经济学、管理学、统计学、技术经济学、经济法、会计学、财政与税收

工商管理核心知识



企业的战略管理、财务管理、运营管理、人力资源管理、市场营销学及组织行为学等管理知识与管理方法应用。

市场营销学、组织行为学、运营管理、人力资源管理、战略管理、财务管理、创新创业管理、会计学大作业、财务管理大作业、企业资源计划(ERP)实践、虚拟企业社会环境跨专业综合实践等

数据分析知识

在专业基础知识和专业核心知识掌握的前提下,具备数据挖掘、数据分析的能力。

数据库技术与应用、应用统计学、市场调查与数据分析、数据分析技巧与应用实践等

房地产与资产评估知识

与职业资格考试相接轨,掌握资产评估与房地产评估的理论知识与实践应用。

资产评估、资产评估实务、房地产估价、房地产法律法规、房地产估价实务等

项目策划与资产运营知识

掌握工商管理专业知识基础上,熟悉品牌策划与推广、房地产经纪、物业管理等领域的知识,并具备房地产项目策划、资产运营管理等方面的实操技能。

房地产项目开发与策划、项目投资与融资分析、物业管理、品牌策划与推广、房地产经纪等

十、指导性教学计划(见附表)


  十一、主要课程逻辑关系结构图

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2021Undergraduate Program for Specialty in

Associate Degree to Bachelor Degree


I Specialty Name and Cod

English Name

Business Administration

Code

120201K

Disciplines

Management

Length of Schooling

2 years

Degree

Bachelor Degree of Management

II Educational Objectives and Feature

Relying on the advantages in construction and civil engineering disciplines, Business Management cultivates students with comprehensive development in morality, intelligence, physics, aesthetics and labor, mastering the basic knowledge and skills of business management, training scientific thinking and economic management practice, highlighting the characteristics of the construction and real estate industry, with innovation and entrepreneurship ability, continuous learning ability and social responsibility. We aims to training the students competent in business administration, accounting and financial management, human resource, market investigation and data analysis, especially in the field of construction and real estate.

III Major Disciplines

Business Administration

IV Major Courses

1. Basic course

Innovative entrepreneurial management, market survey and data analysis, management information system, business English, management communication.

2. Major courses in Specialty

Operations Management, Strategy Management, Project Investment and Financing, Real Estate Project and Planning, Asset Appraisal, Real Estate Appraisal, Real Estate Asset Management.

V Major Practical Training

Real estate development business sand table, Financial management assignments, Real estate project planning practice, Data analysis techniques and application practice, Virtual enterprise social environment cross major comprehensive practice, The enterprise management practice, Graduation practice and Graduation thesis.

VI Graduation Requirements

With reference to the BUCEA undergraduate students' academic study management regulation and the detailed rules for the bachelor's degree awarding, complete this major minimum plan credits should reach 70.5credits, including 39 credit theory courses, and practice teaching 24 credits.

VII.Proportion of Course

Course Category

Course Type

Credits

Class Hour

Proportion


General Education

Compulsory

10.5

152

14.89%

Optional

2

32

2.84%

Academic Subjects

Compulsory

11

176

15.6%

Optional

3

48

4.26%

Professional Core

Compulsory

6

96

8.51%

Professional Direction

Compulsory

12

192

17.02%

Optional

2

32

2.84%

Practice

Compulsory

24

600

34.04%

Total

70.5

1328

100%

VIII Table of Teaching Program

Semester

Teaching

Exam

Practice

Semester

Teaching

Exam

Practice

1

1-16

17

18-20

2

1-16

17

18-20

3

1-8

-

9-20

4

1-16Graduation practice and Graduation   thesis(design)

17Thesis defense


IX Table of Teaching Arrangement


X Knowledge, ability and the achievement

Graduate Abilities

Related Knowledge

Course Supports

Management   thinking ability

Marxism,   philosophy, logic, classics, history, humanities and social science, such as   basic theory and knowledge.

Basic   Principal of Marxism, The Outline of the Modern Chinese History, Introduction   to Xi Jinping Thought on Socialism with Chinese Characteristics for a New   Era, etc.

Basic   knowledge of professional skills

Economy,   management, law, statistics, accounting and other professional basic theory   and basic knowledge.

Economics,   management, economic law, accounting, statistics, technical economics,   applied statistics, finance and tax

core competencies in Industrial and commercial management


The application of management knowledge and methods in strategic   management, financial management, operation management, human resource   management, marketing and organizational behavior.

Marketing, organizational   behavior, operation management, human resource management, strategic   management, financial management, innovation and entrepreneurship management,   accounting major work, financial management major work, enterprise resource   planning (ERP) practice, cross-professional comprehensive practice of virtual   enterprise social environment, etc

Data analysis capability

Under the premise of   mastering professional basic knowledge and professional core knowledge, have   the ability of data mining and data analysis

Database technology and application, applied statistics, market   survey and data analysis, data analysis skills and application practice, etc  

Real estate and assets evaluation ability

In line with the vocational qualification examination, master   the theoretical knowledge and practical application of asset evaluation and   real estate evaluation.

Assets appraisal, assets appraisal practice (I), assets   appraisal practice (II),   Policy and Regulation of real estate, Cases study   in real estate appraisal , etc

Project planning and asset operation capability

Based on the professional knowledge of industrial and commercial   management, be familiar with brand planning and promotion, real estate   brokerage, property management and other fields, and have practical skills in   real estate project planning, real estate operation management and other   aspects.

Real estate project development and planning, Project investment   and financing analysis, Property management, Brand planning and promotion, Real   estate brokerage, Real estate operation management.


1 工商管理专升本专业指导性教学计划(1)

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课程名称

开课

学期

教学单位

大类基础课




















专业核心课

创新创业管理

Innovative entrepreneurial management

2

32

32





1

工商管理系

市场调查与数据分析★

Market survey and data analysis

2

32

16


16



1

工商管理系

管理信息系统

Management Information System

3

48

24


24



2

工商管理系

商务英语

Business English

2

32

32





2

公共管理系

管理沟通

Management Communication

2

32

32





2

工商管理系

11

176

136


40
















经济应用文写作

Economic Practical Writing

1

16

16





1

公共管理系

消费者行为学

Consumer behavior

1.5

24

24





2

工商管理系

品牌策划与推广

Brand planning and promotion

1.5

24

24





2

工商管理系

物流与供应链管理

Logistics and supply chain Management

1.5

24

24





3

工商管理系

商务谈判

Business Negotiation

1.5

24

24





3

工商管理系

领导力与团队管理

Leadership and Team Management

1.5

24

24





3

工商管理系

BIM技术与应用

BIM technology and application

1.5

24

24





3

工程管理系

10

160

160







大类学科基础课合计14学分,必修11学分,选修3学分

必修

运营管理★

Operations management

3

48

48





1

工商管理系

战略管理★

Strategy management

3

48

48





2

工商管理系

小计

6

96

96







专业核心课合计必修6学分

必修

房地产法律法规

Real estate laws and regulations

2

32

32





1

工商管理系

项目投资与融资

Project Investment and Financing

2

32

32





1

工商管理系

房地产项目开发与策划

Real estate project and planning

2

32

32





1

工程管理系

资产评估

Asset Appraisal

2

32

32





1

工商管理系

房地产估价

Real Estate Appraisal

2

32

32





2

工程管理系

物业管理

Property management

2

32

32





2

工商管理系

12

192

192







(房地产与资产评估)











建筑设备概论

Introduction to construction equipment

1.5

24

24





1

环能学院

管理会计

Management accounting

1.5

24

24





2

工商管理系

资产评估实务

Assets appraisal practice

1

16

16





3

工商管理系

房地产估价实务

Real estate appraisal practice

1

16

16





3

工商管理系


小计

5

80

80







(项目策划与资产运营)











建筑设备概论

Introduction to construction equipment

1.5

24

24





1

环能学院

管理会计

Management accounting

1.5

24

24





2

工商管理系

房地产经纪

Real estate agent

1

16

16





3

工商管理系

地产运营管理实务

Real estate operation management practice

1

16

16





3

工商管理系

5

80

80






工商管理系

专业方向课合计14学分,必修12学分,选修2学分(每个方向至少选修2学分)。


2 工商管理专业指导性教学计划(2)

课程名称

开课

学期

开设

周次

教学单位

课内

房地产开发经营沙盘

Real Estate Development sand table

1

20

20


1

18

工程管理系

房地产项目策划实践

Real estate project planning practice

2

40

40


1

19-20

工程管理系

ERP(企业资源计划)研究与实践

ERP Research and Practice

1

20

20


2

18

工商管理系

数据分析技巧与应用实践

Data analysis techniques and application practice

2

40

40


2

19-20

工商管理系

虚拟企业社会环境跨专业综合实践

Virtual enterprise social environment cross major   comprehensive practice

2

40

40


3

9-10

工商管理系

企业管理实践

The enterprise management practice

5

100

100


3

11-20

工商管理系

毕业实习

Graduation practice

4

80

80


4

1-4

工商管理系

毕业论文

Graduation thesis

6

240

240


4

5-16

工商管理系

235

580

580





课外

创新创业实践Innovation practice

1

20



8


工商管理系

Subtotal

1

20






实践环节合计24学分,其中课内23学分,课外1学分。

(创新创业实践学分认定见学校创新学分认定相关办法)




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